Application of Judo Strategy in BSC Model to Develop Strategies in the Strategic Management Process

Development of strategies is considered as the most primary tool for companies to compete in the age of electronic commerce. Lack of an agile competitive structure in accompany of assigning this important stage to the experts� subjective process is the biggest and most fundamental weakness in the SWOT and balanced scorecard models. Thereupon, after a review on the literature of strategy development, SWOT matrix, and balanced scorecard, the above problems, rarely discussed in the strategic literature, are identified. Subsequently, in order to remove these fundamental weaknesses, first the judo strategy model �as one of the few efforts made to propose an agile model in the field of strategy- is reviewed. Finally, employing the judo strategy model, accompanying the two aforementioned models, the SJB framework is proposed. To test the applicability of the proposed model, the proposed model is implemented in Beta Company�s strategy design and development process.