Matching Model Analysis of Supply Chain Structures and Production Mode Under Mass Customization

As an effective way to reduce costs and improve customization level, postponement strategy has been adopted by many domestic and foreign enterprises. In order to make correct choice of the supply chain structures according to product characteristic and market demand, different from simply study of supply chain structures before, matching model of supply chain structures(rigid, postponed, modularized and flexible) and production mode (MTS, ATO, MTO and ETO) are analyzed based on the cost control and customization. We applied the matching model to some various actual cases to help the enterprise to choose the right supply chain structure under different production mode.