Title of article
Supply chain performance: the role of regional markets
Author/Authors
Ghasemi، Ali نويسنده Department of Management and Accounting, South Tehran Branch, Islamic Azad University, Tehran, Iran , , Eghbal، Amir Hassan نويسنده Department of Management and Accounting, Central Tehran Branch, Islamic Azad University, Tehran, Iran , , Toti، Hossein Ali نويسنده PhD student in International Relations, Kharazmi University, Iran ,
Issue Information
ماهنامه با شماره پیاپی 41 سال 2015
Pages
6
From page
487
To page
492
Abstract
This paper investigates the role of exports in the regional markets on the performance of supply chain. The study first determines critical variables affecting exports for entering into the regional markets and then measures the effects of these variables on the effectiveness of supply chain performance. The study uses two questionnaires, one for measuring the effects of various factors on export development and the other for measuring supply chain performance in Likert scale. Cronbach alpha for the mentioned questionnaires were calculated as 0.84 and 0.78, respectively. The population of the survey includes all small and medium enterprises active in city of Tehran, Iran and the study selects a sample of 250 people as a sample size. Using factor analysis, the study has determined seven factors including product development, government support, strategic orientation, customer satisfaction, competitive pressures, organizational capability and distribution strategies for entry into regional markets. In addition, the implementation of structural equation modeling has disclosed that product development and distribution strategies maintained the highest impact on export activities.
Journal title
Management Science Letters
Serial Year
2015
Journal title
Management Science Letters
Record number
2002936
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