Marketing Process Reengineering using Best Practices

Organizations need to re-design or reengineer their business processes in order to provide services with the lowest cost and shortest response time while increasing quality. Business Process Reengineering (BPR) can be applied using Best Practices (BP). However the selection of appropriate BPs is one issue that needs to be investigated. In this paper we studied the effects of application of BPs on business processes in The Hamrahan System Gohar Company. Business processes in the marketing, product sales, and contracts departments are chosen for reengineering. We examined different solutions of best practices and applied them based on the Sharp and McDermott methodology. Candidate best practices were contact reduction, control relocation, integral technology, re-sequencing, triage, task elimination and outsourcing. The effects of these techniques on business time, cost and quality were determined.