Author/Authors :
Amin، Salman نويسنده Lecturer (Visiting), Department of Communication Studies, University of Sargodha, Sargodha, Pakistan. , , Qaisar، Abdul Rehman نويسنده Lecturer, Department of Communication Studies, University of Sargodha, Sargodha, Pakistan. , , Rasheed، Adnan نويسنده Lecturer (Visiting), Department of Communication Studies, University of Sargodha, Sargodha, Pakistan. , , Umair، Atif نويسنده Research Assistant, Dept. of Communication Studies, University of Sargodha, Sargodha, Pakistan. ,
Abstract :
This research observes the respondents’ surveillance about the private television channels’ political programs on the issues of National and International. Moreover to check media’s sensationalization among in respondents of selected private television channels i.e., Geo news and Express News and their Political programs. “Data was collected through personal interview techniques (questionnaire) from 320 (160 natural sciences, 160social science) respondents by using purposive sample technique. Respondents are equally selected for the being interviewed from the each departments of natural and social sciences of University of Sargodha”. The results of the study demonstrate that the majority of respondents preferred to watch Geo news for seeking news about the on different issues. In addition the result further reveals that the respondents significantly watch ‘Kal Tak’ with miner difference to ‘Aaj Kamran Khan Ke Sath’ than the ‘Capital Talk’ followed by the ‘Jirga’ than the other programs of selected channels.
