Service Quality Consequences on Customer Satisfaction

The major reason of this study is to assess the hotels’ service quality via customer satisfaction. The findings explored that statistically there is positive significance amongst all measures of quality (Tangible, assurance, reliability, responsiveness and Empathy) and customer satisfaction. In Pearson correlation there is also strong positive association established with tangible, assurance, reliability, responsiveness and empathy. The consequences explain that in Pakistan amongst these measures of SERFPERF the whole measures are important for customer satisfaction.