Title of article :
Investigation of Relationship between "Self-Esteem and Assertiveness" and "Employeesʹʹ Performance" in National Iranian Bank Branches in Tonekabon city
Author/Authors :
Hemmati، Maryam نويسنده , , Taghipour، Hossainali نويسنده Department of Business Management & Accounting, Tonekabon Branch, Islamic Azad University, Tonekabon, Mazandaran, Iran , , Asgari، Mohammad Hadi نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2014
Abstract :
The relationship between self-esteem and assertiveness with performance of Melli Bank Branches employee in
Tonekabone branch city. Self-esteem is the sense of values, the degree of approval, acceptance and self-worth of
a person. Assertiveness involves the seriousness, defense the rights and privileges. ensure not play by others and
control the circumstances, and encourage and fear against others not happen. Many studies have shown that
individual skills such as assertiveness and self-esteem can predict expert’s job performance under certain
conditions. Thus, Individual capabilities are very effective on the success or failure of institutions or
organization. The importance of this study is to investigate and understand the relationship between self-esteem
and assertiveness with the staff of the Melli Bank of Tonekabon Branch and collect the necessary data to assess
this relationship, in order to recruit, employ and empower employees to achieve objectives Banks and their
organizationʹs success in terms of steps. In this study, staff performance index and its correlation with
assertiveness and self-esteem were examined. In the present study, it was shown in the graph, the relationship
between quantitative self-esteem is a direct and significant. So, like other studies, this study also found that
increasing the rate of assertiveness and dignity of individuals, their performance is also increased.
Journal title :
Journal of Applied Environmental and Biological Sciences
Journal title :
Journal of Applied Environmental and Biological Sciences