Buyer Faithfulness in FMCG Sector of Pakistan

The purpose of this study was to determine the empirical relationship of the variable that is proposed, we find the influence of business status on buyer fondness and buyer faithfulness, reliability, and. In this study, we will contribute to the knowledge of how to keep them loyal customers through consumer goods Company in Pakistan satisfaction, conviction and business status. Theoretical framework suggests a relationship between the variables that have been proposed. Sample size was chosen for the study consists of 200 responses, the respondents were from the city of Rawalpindi, Islamabad, Pakistan. The correlation coefficient and multiple regressions were used to examine the relationship of the hypothesis. In regression analysis, buyer fondness, conviction and reputation of a company, you can see the result in a change of 79.0% in buyer faithfulness. There is a significant positive relationship even stronger conviction and buyer faithfulness. As a result, consumer goods companies in Pakistan indicates that in order to build buyer faithfulness, the companyʹs reputation, buyer fondness, it is necessary to pay more attention to the conviction. Earl and time constraints limit generalization of the study.