Author/Authors :
Saeed، Dr. Rashid نويسنده COMSATS Institute of Information Technology Sahiwal, Pakistan. , , Lodhi، Rab Nawaz نويسنده COMSATS Institute of Information Technology Sahiwal, Pakistan. , , Ahmad، Salman نويسنده Government College University Faisalabad , , Rehman، Masood Ur نويسنده COMSATS Institute of Information Technology Sahiwal, Pakistan. , , Dustgeer، Fareha نويسنده COMSATS Institute of Information Technology Sahiwal, Pakistan. , , Sami، Amna نويسنده COMSATS Institute of Information Technology Sahiwal, Pakistan. ,
Abstract :
Purpose: We perform this research to come to know that either communication has any
effect on organizational change or not if it has any effect then what is the level of influence
of the communication in organizational change. It is found that there is a very little
research takes place on this topic.
Design/Methodology: In this research I use questionnaire to check that what people
have in their mind regarding this topic. It is a quantitative research so quantitative data is
used to describe the result of this research. We use three measures of Penley and Hawkins
(1985) and three dimension of Ekvall’s questionnaire.
Findings: In this research we find that communication has great effect on organizational
change and it directly affects the organizational change. Mean if communication skills in
the organization is good then it is very easy to bring change in that organization.
