Strategic Change: A Study of TQM and Innovation

This paper discusses the idea of strategic change with context to TQM & Innovation. As strategic change consists of continuous change and discontinuous change, so that’s why we analysed both because these are the emergent factor of total quality management and innovation. It also explains the process that how the organizations adopt innovation and TQM. This study describes the relationship between Strategic Change, Innovation, and Total Quality Management. This study provides proves from the literature that these three factors have strong affiliation with each and other and also provides prove that the adoption Of Innovation and TQM is very crucial in Modern era.