Impact of ‘After Sales Service’ on ‘Consumer Buying Behavior’ in Sahiwal Pakistan

The following study is conducted to know the factors which influence consumer buying behaviour in Automobile industry of Sahiwal Pakistan. Close ended questionnaire is used to collect the data from 150 respondents from the after sales services markets. Multiple regression analysis has been used to check the dependency of variables. Results shows that economic spare part have a strong impact on consumer buying behaviour while easy availability of spare part and easy availability of mechanic have also impact on consumer buying behaviour but the impact is low as compared to economic spare parts so we recommend that manufacturers and automobile importers should focus on how to lower the cost of spare part by doing this the gap between the desired decision and the actual decision of consumer can be filled.