The Features of an Effective Advertisement: A Critical Review

Marketing activities are becoming more complex and risky. It is very hard to satisfy the customers as the demand is increasing with respect of the change of time. It is the important task to make a quality product as well as to provide necessary information to the actual and potential customers. For that reason, advertising has become most important and effective promotional tool in today’s marketing environment. For this purpose, this paper carries the time demanded information to the readers. As a promotional tool of marketing, what are the objectives of advertising have been outlined in this paper. Appealing features and advertising effects on different groups of people have been illustrated to provide the knowledge of advertising. Strategies adopted by an advertising company like, AdTrend, depicted in this paper so that valued readers of this paper can realize the fact of reality.