Author/Authors :
Siadat، Seyed Hossein نويسنده Assistant Professor, Department of Management and Accounting, Shahid Beheshti University, Tehran, Iran , , Mohammadi، Farzaneh نويسنده Department of Clinical Psychology, Medical Sciences University of Shahid Beheshti, Tehran, Iran Mohammadi, Farzaneh , Ghazvinian، Maryam نويسنده MSc. Student of Commercial Management, Islamic Azad University, Tehran, Iran ,
Abstract :
Customer satisfaction and trust as the main issues are considered as the most important
parameter which effect life cycle of an organization, for the reason that all organizations,
manufacturing concerns and service companies attempt to achieve customer satisfaction, so
it is clear that the evaluation of effectiveness of innovation relies on customer trust. So in
this article we try to study the effective factors which effect on customer trust and
innovation effects on it and propose a model to identify innovation effectiveness on customer
trust. In this research we compile information in this case via related experts with
questionnaires and by analyzing the questionnaires data, study the employee’s innovation
and creative environment in organization shall affect the satisfaction of special customers.
