Business Ecosystem as a New Approach in Strategy

Strategic planning and management is a three-stage process including design, execution, and control. In recent years, various models and instruments have been introduced to each of these stages. However, in today’s businesses context, in addition to internal and external factors, organizations’ success also depends on the engagement of other role players. The concept of business ecosystem is usually used in this regard. More precisely, nowadays, organizations are simultaneously influenced by their internal capabilities as well as the complicated interactions inside the ecosystem. As a result, their strategies should be designed in the light of both organizations’ internal/external environment and the business ecosystem. The present research, therefore, made attempts to introduce new approach in strategy by applying business ecosystem called business ecosystem-based strategy (BES). This study was the first attempt to develop new approach in strategy by using business ecosystem and formulating strategy in to level: organizational level and business ecosystem level.