Title of article

Integrating marketing, operations, and purchasing to create value

Author/Authors

R. L. Bregman، نويسنده ,

Issue Information

روزنامه با شماره پیاپی سال 1995

Pages

14

From page

159

To page

172

Keywords

dlecision support systems , Retailing , Integration , effectiveness , Group Decisions

Journal title

OMEGA

Serial Year

1995

Journal title

OMEGA

Record number

206219