Designing Smart Marketing Model with Fuzzy Approach (Case study: Damsan Rayane Company)

This study considers the Designing Smart Marketing Model with Fuzzy Approach. Research type is description. Statistical research community on Damsan Rayane Company in 2014. Research tool is questionnaire. The proposed model has been designed based on Fuzzy decision making system to explain the relationships in smart marketing model. The output variables of the model are definite, while the selection of input variables is based on the experts’ opinions and their knowledge about the market. In the industry under the study of the present research, 17 input variables were determined as the determining smart marketing variables to compare the company’s marketing strategy with each of other competitors. As it was observed, the proposed model has been designed appropriately in the form of variables of price, distribution and promotion in order to bring and guarantee the enterpriseʹs success and when facing a changing environment.