Title of article

Using genetic algorithms to assess the impact of pricing activity timing

Author/Authors

Bruce R. Klemz، نويسنده ,

Issue Information

روزنامه با شماره پیاپی سال 1995

Pages

10

From page

363

To page

372

Keywords

MARKET STRUCTURE , Marketing Strategy , Marketing mix timing , Genetic algorithms

Journal title

OMEGA

Serial Year

1995

Journal title

OMEGA

Record number

207163