مرکز منطقه ای اطلاع رساني علوم و فناوري - The allocation of promotion budget to maximize customer equity

Title of article :

The allocation of promotion budget to maximize customer equity

Author/Authors :

Paul D. Berger، نويسنده , , Nada Nasr Bechwati، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1995

Pages :

From page :

To page :

Keywords :

retention , Decision calculus , Promotion budget allocation , Customer Equity , Customer lifetime value , Acquisition

Journal title :

OMEGA

Serial Year :

1995

Journal title :

OMEGA

Record number :

207250

Link To Document :