Title of article
A comparison of approaches to exploit budget allocation data in cross-sectional maximum likelihood estimation of multi-attribute choice models
Author/Authors
oscar Gonzalez-Benito، نويسنده , , Libia Santos Requejo، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1995
Pages
10
From page
315
To page
324
Keywords
marketing management , Budget allocation data , Multi-attribute choice models , maximum likelihood estimation , store choice
Journal title
OMEGA
Serial Year
1995
Journal title
OMEGA
Record number
207319
Link To Document