Title of article :
A comparison of approaches to exploit budget allocation data in cross-sectional maximum likelihood estimation of multi-attribute choice models
Author/Authors :
oscar Gonzalez-Benito، نويسنده , , Libia Santos Requejo، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1995
Keywords :
marketing management , Budget allocation data , Multi-attribute choice models , maximum likelihood estimation , store choice
