Title of article
Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services
Author/Authors
David Gefen، نويسنده , , Detmar W. Straub، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1995
Pages
18
From page
407
To page
424
Keywords
Trust , world wide web , Electronic commerce , Trust scales , Ability , predictability , Integrity , Benevolence , Familiarity , Social presence , Dispositionto trust
Journal title
OMEGA
Serial Year
1995
Journal title
OMEGA
Record number
207380
Link To Document