مرکز منطقه ای اطلاع رساني علوم و فناوري - Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services

Title of article :

Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services

Author/Authors :

David Gefen، نويسنده , , Detmar W. Straub، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1995

Pages :

From page :

407

To page :

424

Keywords :

Trust , world wide web , Electronic commerce , Trust scales , Ability , predictability , Integrity , Benevolence , Familiarity , Social presence , Dispositionto trust

Journal title :

OMEGA

Serial Year :

1995

Journal title :

OMEGA

Record number :

207380

Link To Document :

https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=207380