Title of article
Models for investment in electronic commerce—financial perspectives with empirical evidence
Author/Authors
Goran Bergendahl، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1995
Pages
14
From page
363
To page
376
Keywords
Marketing investments , Customer retention , Cross-selling , E-commerce cases
Journal title
OMEGA
Serial Year
1995
Journal title
OMEGA
Record number
207415
Link To Document