مرکز منطقه ای اطلاع رساني علوم و فناوري - Models for investment in electronic commerce—financial perspectives with empirical evidence

Title of article :

Models for investment in electronic commerce—financial perspectives with empirical evidence

Author/Authors :

Goran Bergendahl، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1995

Pages :

From page :

363

To page :

376

Keywords :

Marketing investments , Customer retention , Cross-selling , E-commerce cases

Journal title :

OMEGA

Serial Year :

1995

Journal title :

OMEGA

Record number :

207415

Link To Document :