Title of article :
A note on “Cooperative advertising, game theory and manufacturer–retailer supply chains”
Author/Authors :
Jinxing Xie، نويسنده , , Song Ai، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1995
Keywords :
Leader–follower relationship , Cooperative advertising , Pareto efficiencies , Supply chains
