• Title of article

    Aligning operations, marketing, and competitive strategies to enhance performance: An empirical test in the retail banking industry

  • Author/Authors

    Munsung Rhee، نويسنده , , Satish Mehra، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1995
  • Pages
    11
  • From page
    505
  • To page
    515
  • Keywords
    service operations , Strategic fit , banking operations , strategy
  • Journal title
    OMEGA
  • Serial Year
    1995
  • Journal title
    OMEGA
  • Record number

    207477

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=207477