Title of article :
Aligning operations, marketing, and competitive strategies to enhance performance: An empirical test in the retail banking industry
Author/Authors :
Munsung Rhee، نويسنده , , Satish Mehra، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1995
Keywords :
service operations , Strategic fit , banking operations , strategy
