Title of article :
Mathematical models of brand choice behavior
Author/Authors :
Ajay K. Manrai، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1995
Pages :
17
From page :
1
To page :
17
Keywords :
Choice theory , Choice models , Utility maximization , Attribute-based elimination , Marketing models , Random utility models , Perceptual mapping
Journal title :
European Journal of Operational Research
Serial Year :
1995
Journal title :
European Journal of Operational Research
Record number :
211209
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=211209
