• Title of article

    Implementing a subjective MCI model: An application to the furniture market

  • Author/Authors

    Gérard Cliquet، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1995
  • Pages
    13
  • From page
    279
  • To page
    291
  • Keywords
    Marketing , Commerce , MCI model , Promotion , simulation
  • Journal title
    European Journal of Operational Research
  • Serial Year
    1995
  • Journal title
    European Journal of Operational Research
  • Record number

    211317