Title of article :
Implementing a subjective MCI model: An application to the furniture market
Author/Authors :
Gérard Cliquet، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1995
Keywords :
Marketing , Commerce , MCI model , Promotion , simulation
Journal title :
European Journal of Operational Research
Journal title :
European Journal of Operational Research
