Title of article :
NICHER: An approach to identifying defensible product positions
Author/Authors :
D. Sudharshan، نويسنده , , K. Ravi Kumar، نويسنده , , Thomas S. Gruca، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1995
Pages :
18
From page :
292
To page :
309
Keywords :
Marketing , Market niches , Product positioning
Journal title :
European Journal of Operational Research
Serial Year :
1995
Journal title :
European Journal of Operational Research
Record number :
211318
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=211318
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