Title of article
NICHER: An approach to identifying defensible product positions
Author/Authors
D. Sudharshan، نويسنده , , K. Ravi Kumar، نويسنده , , Thomas S. Gruca، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1995
Pages
18
From page
292
To page
309
Keywords
Marketing , Market niches , Product positioning
Journal title
European Journal of Operational Research
Serial Year
1995
Journal title
European Journal of Operational Research
Record number
211318
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