مرکز منطقه ای اطلاع رساني علوم و فناوري - Information theory as a unifying statistical approach for use in marketing research

Title of article :

Information theory as a unifying statistical approach for use in marketing research

Author/Authors :

Patrick L. Brockett، نويسنده , , Abraham Charnes، نويسنده , , William W. Cooper، نويسنده , , David Learner، نويسنده , , Fred Y. Phillips، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1995

Pages :

From page :

310

To page :

329

Keywords :

Marketing models , Logit , information theory , Individual choice models , Entropic models , statistics

Journal title :

European Journal of Operational Research

Serial Year :

1995

Journal title :

European Journal of Operational Research

Record number :

211319

Link To Document :