مرکز منطقه ای اطلاع رساني علوم و فناوري - Theoretical models of sales promotions: Contributions, limitations, and a future research agenda

Title of article :

Theoretical models of sales promotions: Contributions, limitations, and a future research agenda

Author/Authors :

Jagmohan S. Raju، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1995

Pages :

From page :

To page :

Keywords :

Stocha~tic choicemodels , Marketing , pricing , Sales promotions , Consumer behavior , Game theory , Dynamic optimization , Coupons

Journal title :

European Journal of Operational Research

Serial Year :

1995

Journal title :

European Journal of Operational Research

Record number :

211347

Link To Document :