مرکز منطقه ای اطلاع رساني علوم و فناوري - AMOS — A probability-driven, customer-oriented decision support system for target marketing of solo mailings

Title of article :

AMOS — A probability-driven, customer-oriented decision support system for target marketing of solo mailings

Author/Authors :

Nissan Levin، نويسنده , , Jacob Zahavi، نويسنده , , Morris Olitsky، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1995

Pages :

From page :

708

To page :

721

Keywords :

Database , Target marketing , Logit , Decision support system , Expert system

Journal title :

European Journal of Operational Research

Serial Year :

1995

Journal title :

European Journal of Operational Research

Record number :

211499

Link To Document :