مرکز منطقه ای اطلاع رساني علوم و فناوري - Comparative performance of the FSCL neural net and K-means algorithm for market segmentation

Title of article :

Comparative performance of the FSCL neural net and K-means algorithm for market segmentation

Author/Authors :

P. V. (Sundar) Balakrishnan، نويسنده , , Martha C. Cooper، نويسنده , , Varghese S. Jacob، نويسنده , , Phillip A. Lewis، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1996

Pages :

From page :

346

To page :

357

Keywords :

Marketing , comparative performance , segmentation , Brand choice , Neural networks , Data quality , k-means

Journal title :

European Journal of Operational Research

Serial Year :

1996

Journal title :

European Journal of Operational Research

Record number :

211788

Link To Document :