Title of article :
Resource allocation to defensive marketing and manufacturing strategies
Author/Authors :
K. Ravi Kumar، نويسنده , , George C. Hadjinicola، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1996
Keywords :
Marketing and manufacturing defensive strategies , resource allocation , Market entry
Journal title :
European Journal of Operational Research
Journal title :
European Journal of Operational Research
