• Title of article

    Resource allocation to defensive marketing and manufacturing strategies

  • Author/Authors

    K. Ravi Kumar، نويسنده , , George C. Hadjinicola، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1996
  • Pages
    14
  • From page
    453
  • To page
    466
  • Keywords
    Marketing and manufacturing defensive strategies , resource allocation , Market entry
  • Journal title
    European Journal of Operational Research
  • Serial Year
    1996
  • Journal title
    European Journal of Operational Research
  • Record number

    211857