Title of article :
Determining the optimal return on investment for an advertising campaign
Author/Authors :
Peter J. Danaher، نويسنده , , Roland T. Rust، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1996
Keywords :
optimization , Media planning , advertising , Beta-binomial
Journal title :
European Journal of Operational Research
Journal title :
European Journal of Operational Research
