Title of article :
Dynamic promotional budgeting and media allocation
Author/Authors :
Gila E. Fruchter، نويسنده , , Shlomo Kalish، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1998
Pages :
13
From page :
15
To page :
27
Keywords :
Lanchester model , Multi-instrument , Promotional strategy , Competitive strategy
Journal title :
European Journal of Operational Research
Serial Year :
1998
Journal title :
European Journal of Operational Research
Record number :
212693
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=212693
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