مرکز منطقه ای اطلاع رساني علوم و فناوري - Modeling and measurement methodology in consumer perceptions, preference, consideration, and choice behavior

Title of article :

Modeling and measurement methodology in consumer perceptions, preference, consideration, and choice behavior

Author/Authors :

Ajay K. Manrai، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1998

Pages :

From page :

189

To page :

192

Journal title :

European Journal of Operational Research

Serial Year :

1998

Journal title :

European Journal of Operational Research

Record number :

212704

Link To Document :