Title of article :
A perceptual mapping procedure for analysis of proximity data to determine common and unique product-market structures
Author/Authors :
Anil Chaturvedi، نويسنده , , J. D. Carroll، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1998
Keywords :
Product uniqueness , Product Differentiation , Three-way data , Multidimensional scaling , Proximities , Brand image
Journal title :
European Journal of Operational Research
Journal title :
European Journal of Operational Research
