Title of article
A perceptual mapping procedure for analysis of proximity data to determine common and unique product-market structures
Author/Authors
Anil Chaturvedi، نويسنده , , J. D. Carroll، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1998
Pages
17
From page
268
To page
284
Keywords
Product uniqueness , Product Differentiation , Three-way data , Multidimensional scaling , Proximities , Brand image
Journal title
European Journal of Operational Research
Serial Year
1998
Journal title
European Journal of Operational Research
Record number
212715
Link To Document