Title of article :
Brand diagnostics: Mapping branding effects using consumer associative networks
Author/Authors :
Geraldine R. Henderson، نويسنده , , Dawn Iacobucci، نويسنده , , Bobby J. Calder، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1998
Pages :
22
From page :
306
To page :
327
Journal title :
European Journal of Operational Research
Serial Year :
1998
Journal title :
European Journal of Operational Research
Record number :
212717
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=212717
