مرکز منطقه ای اطلاع رساني علوم و فناوري - Brand positioning under lexicographic choice rules

Title of article :

Brand positioning under lexicographic choice rules

Author/Authors :

J. Bhadury، نويسنده , , H. A. Eiselt، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1999

Pages :

From page :

To page :

Keywords :

Brand positioning , Competitive location model , Nash equilibria , Stackelberg solution

Journal title :

European Journal of Operational Research

Serial Year :

1999

Journal title :

European Journal of Operational Research

Record number :

212797

Link To Document :