مرکز منطقه ای اطلاع رساني علوم و فناوري - Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation

Title of article :

Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation

Author/Authors :

Harald Hruschka، نويسنده , , Martin Natter، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1999

Pages :

From page :

346

To page :

353

Keywords :

NEURAL NETWORKS , Marketing , cluster analysis , Market segmentation , K-means

Journal title :

European Journal of Operational Research

Serial Year :

1999

Journal title :

European Journal of Operational Research

Record number :

212871

Link To Document :