Title of article
Measuring the effects of new brand introduction on inter-brand strategic interaction
Author/Authors
Pradeep K. Chintagunta، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1999
Pages
17
From page
315
To page
331
Keywords
Marketing , Competitive interactions , New brand introduction , Logit model
Journal title
European Journal of Operational Research
Serial Year
1999
Journal title
European Journal of Operational Research
Record number
213054
Link To Document