Title of article :
Market entry, phased rollout or abandonment? A real option approach
Author/Authors :
Enrico Pennings، نويسنده , , Onno Lint، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2000
Keywords :
finance , Product standardization , Market entry , Real options
Journal title :
European Journal of Operational Research
Journal title :
European Journal of Operational Research
