• Title of article

    Bayesian neural network learning for repeat purchase modelling in direct marketing

  • Author/Authors

    Bart Baesens، نويسنده , , Stijn Viaene، نويسنده , , Dirk Van den Poel، نويسنده , , Jan Vanthienen، نويسنده , , Guido Dedene، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2002
  • Pages
    21
  • From page
    191
  • To page
    211
  • Keywords
    Marketing , Response modelling , Input ranking , Bayesian learning , NEURAL NETWORKS
  • Journal title
    European Journal of Operational Research
  • Serial Year
    2002
  • Journal title
    European Journal of Operational Research
  • Record number

    214036

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=214036