Title of article :
A decision support model for selecting product/service benefit positionings
Author/Authors :
Abba M. Krieger، نويسنده , , P. E. Green، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2002
Pages :
16
From page :
187
To page :
202
Keywords :
advertising , Greedy heuristic , Optimal message design
Journal title :
European Journal of Operational Research
Serial Year :
2002
Journal title :
European Journal of Operational Research
Record number :
214232
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=214232
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