Title of article
A decision support model for selecting product/service benefit positionings
Author/Authors
Abba M. Krieger، نويسنده , , P. E. Green، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2002
Pages
16
From page
187
To page
202
Keywords
advertising , Greedy heuristic , Optimal message design
Journal title
European Journal of Operational Research
Serial Year
2002
Journal title
European Journal of Operational Research
Record number
214232
Link To Document