Title of article
Optimal new product positioning: A genetic algorithm approach
Author/Authors
Thomas S. Gruca، نويسنده , , Bruce R. Klemz، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2003
Pages
13
From page
621
To page
633
Keywords
Genetic algorithms , Marketing , Product positioning
Journal title
European Journal of Operational Research
Serial Year
2003
Journal title
European Journal of Operational Research
Record number
214455
Link To Document