Title of article

A model for multiple brand choice

Author/Authors

George Baltas، نويسنده ,

Issue Information

روزنامه با شماره پیاپی سال 2004

Pages

6

From page

144

To page

149

Keywords

Marketing , Consumer behavior , Random utility models , Choice models , Brand demand

Journal title

European Journal of Operational Research

Serial Year

2004

Journal title

European Journal of Operational Research

Record number

214830