Title of article
Retaining students in retail banking through price bundling: Evidence from the Swedish market
Author/Authors
Merja Mankila، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
18
From page
299
To page
316
Keywords
Marketing , Banking , strategic planning , Price Bundling , conjoint analysis
Journal title
European Journal of Operational Research
Serial Year
2004
Journal title
European Journal of Operational Research
Record number
214901
Link To Document