Title of article :
Retaining students in retail banking through price bundling: Evidence from the Swedish market
Author/Authors :
Merja Mankila، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Keywords :
Marketing , Banking , strategic planning , Price Bundling , conjoint analysis
Journal title :
European Journal of Operational Research
Journal title :
European Journal of Operational Research
