مرکز منطقه ای اطلاع رساني علوم و فناوري - An empirical comparison of the validity of a neural net based multinomial logit choice model to alternative model specifications

Title of article :

An empirical comparison of the validity of a neural net based multinomial logit choice model to alternative model specifications

Author/Authors :

Harald Hruschka، نويسنده , , Werner Fettes، نويسنده , , Markus Probst، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2004

Pages :

From page :

166

To page :

180

Keywords :

Marketing , Neural networks , Brand choice , Choice model , Multilayer perceptron

Journal title :

European Journal of Operational Research

Serial Year :

2004

Journal title :

European Journal of Operational Research

Record number :

215125

Link To Document :