Title of article :
How disruptive is frugal?
Author/Authors :
Rao، نويسنده , , Balkrishna C.، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2013
Pages :
9
From page :
65
To page :
73
Abstract :
Global warming and the recent financial crises have prompted a rethink among businesses on the production of cost-effective products and services. Frugal-innovations, with their genesis mainly in India, are accordingly becoming popular in emerging and developed economies due to their lower costs and no frills structure. By studying a variety of frugal-innovations, this effort brings out the features of these innovations and also examines their disruptiveness vis-à-vis other innovations. Furthermore, this paper has formalized the frugal-innovation process based on examples covered in this effort. Such a formalization will aid in the metamorphosis of an ordinary innovation into the frugal type.
Keywords :
Sustainability , Frugal-innovation , Disruptive innovation , GLOBAL WARMING , Financial Crisis
Journal title :
Technology in Society
Serial Year :
2013
Journal title :
Technology in Society
Record number :
2154013
Link To Document :
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