• Title of article

    How disruptive is frugal?

  • Author/Authors

    Rao، نويسنده , , Balkrishna C.، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2013
  • Pages
    9
  • From page
    65
  • To page
    73
  • Abstract
    Global warming and the recent financial crises have prompted a rethink among businesses on the production of cost-effective products and services. Frugal-innovations, with their genesis mainly in India, are accordingly becoming popular in emerging and developed economies due to their lower costs and no frills structure. By studying a variety of frugal-innovations, this effort brings out the features of these innovations and also examines their disruptiveness vis-à-vis other innovations. Furthermore, this paper has formalized the frugal-innovation process based on examples covered in this effort. Such a formalization will aid in the metamorphosis of an ordinary innovation into the frugal type.
  • Keywords
    Sustainability , Frugal-innovation , Disruptive innovation , GLOBAL WARMING , Financial Crisis
  • Journal title
    Technology in Society
  • Serial Year
    2013
  • Journal title
    Technology in Society
  • Record number

    2154013