Title of article :
Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting
Author/Authors :
Wouter Buckinx، نويسنده , , Dirk Van den Poel، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2005
Pages :
17
From page :
252
To page :
268
Keywords :
forecasting , Churn analysis , Retailing , classification , ARD neural networks , Random forests , Marketing , Customer relationship management , logistic regression , Retention analysis
Journal title :
European Journal of Operational Research
Serial Year :
2005
Journal title :
European Journal of Operational Research
Record number :
215423
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=215423
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