Title of article
Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting
Author/Authors
Wouter Buckinx، نويسنده , , Dirk Van den Poel، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2005
Pages
17
From page
252
To page
268
Keywords
forecasting , Churn analysis , Retailing , classification , ARD neural networks , Random forests , Marketing , Customer relationship management , logistic regression , Retention analysis
Journal title
European Journal of Operational Research
Serial Year
2005
Journal title
European Journal of Operational Research
Record number
215423
Link To Document