مرکز منطقه ای اطلاع رساني علوم و فناوري - Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: An empirical comparison

Title of article :

Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: An empirical comparison

Author/Authors :

Armin Scholl، نويسنده , , Laura Manthey، نويسنده , , Roland Helm، نويسنده , , Michael Steiner، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2005

Pages :

From page :

760

To page :

777

Keywords :

Multiple criteria analysis , Utility theory , Preference measurement , Decision Analysis , Marketing

Journal title :

European Journal of Operational Research

Serial Year :

2005

Journal title :

European Journal of Operational Research

Record number :

215461

Link To Document :