Title of article
An MCDM model for media selection in the dual consumer/industrial market
Author/Authors
N. K. Kwak، نويسنده , , Chang Won Lee، نويسنده , , Ji Hee Kim، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2005
Pages
11
From page
255
To page
265
Keywords
goal programming , Advertising , Multicriteria decision-making
Journal title
European Journal of Operational Research
Serial Year
2005
Journal title
European Journal of Operational Research
Record number
215545
Link To Document