Title of article :
An MCDM model for media selection in the dual consumer/industrial market
Author/Authors :
N. K. Kwak، نويسنده , , Chang Won Lee، نويسنده , , Ji Hee Kim، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2005
Keywords :
goal programming , Advertising , Multicriteria decision-making
Journal title :
European Journal of Operational Research
Journal title :
European Journal of Operational Research
